Good content needs to do one of three things – and sometimes, all of them at the same time. It’s my goal to inform, entertain, and inspire – and it all starts with the process below. Asses the Audience One of the first things to inform my writing is knowing who is going to be read it – and knowing […]
The Name Windsurfers Trust? An in-depth, investigative look into the questionable business practices of a well-known board sports retail outlet. It’s right at the top of his website, under the brand logo: “The Name Windsurfers Trust.” To most consumers, it’s merely a brand slogan — it may not even register as they focus on […]
While many things about the communication era has made being an editor easier (E-mail! Digital photography! Skype! Instant publication on the world wide web!) there’s one two simple words that explain why the job is as hard as ever: Information overload. In the day and age of information overload, how do you separate good content from bad? […]
America’s back in Austria. @powstria @annakerschnerak
Always great to work in my #outdooroffice. At Cascata del Salto with @redbulladventure
Always better when ya ski uphill to get it. Night touring FTW!